"Mission LiFE can become a mass movement of Environmental Conscious Lifestyle. What is needed today is Mindful and Deliberate Utilisation, instead of Mindless and Destructive Consumption."
at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow.
LiFE is a public movement to mobilize individuals to become 'Pro-Planet People'
If you want to change the world, start with yourself. Responsible individual climate action is the key to safeguarding our collective future.
India's per capita carbon footprint is 60% lower than the global average. This is because our lifestyle is still rooted in sustainable traditional practices. In fact, sustainability has always been a part of our tradition, culture and values.
The LiFE movement seeks to transform persons into 'pro-planet people', who would adopt sustainable lifestyles.
Three Phases of Mission LiFE
Each phase requires a fundamental shift in our approach towards sustainability.
Change in Demand (Phase I):
Nudging individuals across the world to practice simple yet effective environment-friendly actions in their daily lives
Change in Supply (Phase II):
Changes in large-scale individual demand are expected to gradually nudge industries and markets to respond and tailor supply and procurement as per the revised demands
Change in Policy (Phase III):
By influencing the demand and supply dynamics of India and the world, the long-term vision of Mission LiFE is to trigger shifts in large-scale industrial and government policies that can support both sustainable consumption and production
Mission LiFE: An India-led global mass movement to nudge individual and community action to protect and preserve the environment.
Mission Lifestyle for Environment recognises that Indian culture and living traditions are inherently sustainable. The importance of conserving our precious natural resources and living in harmony with nature are emphasised in our ancient scriptures. The need of the hour is to tap into that ancient wisdom and spread the message to as many people as possible. Mission LiFE seeks to channel the efforts of individuals and communities into a global mass movement of positive behavioural change.
